if you’re trying to secure more leads for your auto company, there are several ways that you can achieve this. Generating auto leads does not need to be time-consuming and difficult, and it can really help grow your business.
Did you know that auto financing interest generates a whopping $98 billion in revenue each year? The average borrower has $17,966 in debt, and 43% of people choose to finance their vehicle. Which means lots of leads are available out there, we just need to pull them in. Auto lead generation is actually pretty simple.
Here are some ways your business can find low credit score auto leads.
1. Have a blog content strategy
One of the easiest ways to reel in individuals looking for auto loans is to post thoughtful and engaging content on your blog. Put yourself in the shoes of the consumer, and think about what kind of information you would want to be reading about if you were in their situation. Write smart pieces about this information and share it with them on a blog. This way, it shows that not only you understand them, but you have the knowledge to help them out and to help them understand what your role in helping them is.
Starting a blog is quite simple and doesn’t need to cost a lot of money. You can hire a freelance writer to write 1-2 articles per week, or even less frequently, but you want to make sure you have enough content on your blog to keep readers engaged.
2. Email promos
If you’ve has past customers, you need to be sure that your sales team is keeping in regular contact with them. Offer promos through email blasts to try and reel these customers back in. You could also offer referral bonuses or some kind of reward for people bringing your company friends and family they know can benefit from a car loan. This method of auto lead generation is great because it’s very cost-effective, and you can track the feedback on your email to see what is working and what is not (some email systems even offer analytics to show the open rate. etc.), which can help with future auto lead generation.
3. Cold calls
Of all the auto lead generation strategies, this could be the most difficult, just because it takes people with thick skin to make cold calls. You know there are going to be people who do not want to be bothered with sales calls and can be pretty nasty in their responses. Know that you are just doing your job and do not need to be pushy, however, if an individual is being difficult, thank them for their time and simply move on. With people being so busy these days caring for their family, working, and taking care of other properties, it might be hard to catch people on the phone. This is why email messages work great for auto lead generation because they can view it whenever they want.
Do you have any other ideas for auto lead generation? Let us know in the comments!